Introduction
• About Us: The Heather Cutler Foundation is a Canadian non-profit organization dedicated to supporting individuals and families affected by pancreatic cancer. Our mission is to honor the legacy of Heather Cutler by advocating for pancreatic cancer awareness, supporting groundbreaking research, and providing resources for those affected by this devastating disease.
Mission Statement
• Mission: At The Heather Cutler Foundation, we’re rewriting the playbook on pancreatic cancer advocacy in Canada. Inspired by Heather—a registered nurse who dedicated over 35 years to her community—our foundation is built on her journey from caregiver to patient, which exposed the flaws and inequities in Canada’s healthcare system, especially in smaller provinces. As a family, we know this experience firsthand.
• We’re not here to wait; we’re here to act. Heather’s care journey taught us how families facing pancreatic cancer encounter barriers at every turn, particularly in accessing essential tools like somatic testing and clinical trials—tools that research shows improve outcomes. But pancreatic cancer doesn’t discriminate, and Canada’s healthcare system shouldn’t either. Seeking second opinions in the U.S. brought home a painful truth: invisible borders and postal codes within Canada often dictate who gets a chance to fight and who doesn’t.
• Our mission is to honor Heather’s legacy by advocating for national guidelines that mandate oncologists to follow uniform protocols. We aim to support groundbreaking research and ensure every Canadian, regardless of location, has equitable access to life-saving resources. Through our work, we strive to create a future where no one is denied care or opportunity based on geography, and where families facing pancreatic cancer receive the support, access, and hope they deserve.
Vision
• Vision: We envision a world where pancreatic cancer is no longer a death sentence but a manageable and curable condition. By advocating for national guidelines that require oncologists in every province to follow up-to-date protocols and to integrate discussions of clinical trials and molecular profiling, we aim to transform pancreatic cancer care across Canada.
• Currently, the path to improving survival rates is obstructed by an outdated healthcare system that has not evolved to embrace the rapidly advancing field of precision medicine. Without a commitment to informed clinical trial discussions and molecular profiling, patients lose critical opportunities for life-extending treatment options. Canada must act now to prevent falling behind other nations that are restructuring their healthcare pathways to expedite access to precision medicine and innovative therapies.
• Together, we can create a future where equitable, state-of-the-art care is accessible to all, improving outcomes and survival rates for those affected by pancreatic cancer.
Core ValueS
• Compassion: We approach our mission with empathy and understanding, recognizing the profound impact pancreatic cancer has on patients and their loved ones.
• Advocacy: We are dedicated to raising awareness about pancreatic cancer through education and outreach.
• Innovation: We believe in the power of research and innovation to change the future of pancreatic cancer.
• Community: We are committed to building a strong, supportive community for those affected by pancreatic cancer.
• Integrity: We operate with transparency, accountability, and ethical practices in all our endeavors.
Logo and Usage Guidelines
• Primary Logo: Our logo features a white-outlined pancreas, symbolizing our unwavering commitment to ensuring a future where every Canadian has access to equitable care, clinical trials, and testing. The purple color aligns with the international color for pancreatic cancer awareness.
• Color Guidelines: Ensure the logo is used on backgrounds that do not obstruct visibility, with sufficient white space around it.
• Download: We will provide high-resolution logo files (e.g., PNG, SVG) for consistent use across digital and print media.
Color Palette
• Primary Color: Purple (#3A1251) – Represents pancreatic cancer awareness and signifies courage and resilience.
• Secondary Colors:
• Lavender (#EDD) – Conveys calmness and support.
• White (#FFFFFF) – Symbolizes purity and hope.
Typography
• Primary Typeface: Open Sans – A clean and modern sans-serif font used for headings and body text to ensure readability and accessibility.
• Usage Guidelines:
• Headers: Open Sans Bold
• Body Text: Open Sans Regular
Imagery and Photography
• Photo Style: Our imagery focuses on real-life stories and experiences of individuals and families affected by pancreatic cancer, emphasizing human connection and community support.
• Image Composition: Photos should be high-quality, authentic, and respectful, reflecting the dignity and strength of our community.
Tone of Voice
• Tone: Our communication is compassionate, empowering, and informative. We aim to provide hope and support while advocating for systemic change in pancreatic cancer care that supports all Canadians, regardless of their postal code. Whenever possible, we refer to individuals as “people living with pancreatic cancer” rather than “patients” or “pancreatic cancer patients,” because we believe words matter and reflect respect for those on their journey.
Contact Information
• Address: 7 Osmond Place, Mount Pearl, Newfoundland and Labrador, A1N 4L2, Canada
• Phone: +1-844-665-5137
• Email: [email protected]
• Website: https://heathercutler.ca/home
Social Media Handles
• Facebook: Heather Cutler Foundation
• Twitter: @TeamHeatherNL
• YouTube: Team Heather
• LinkedIn: Team Heather
Additional Resources
• Downloadable Assets: Include links to download logo files, templates, and other branding assets.
• Brand Guidelines PDF: Provide a downloadable PDF version of the brand kit for easy access by partners and collaborators.
• For More Information: Direct visitors to the About Us page for detailed information about the foundation’s mission, vision, and values