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Launching Soon: Gear Up for #WeAreCanadaToo

Featuring bold purple wristbands, custom bumper stickers, and other meaningful designs, this collection invites Canadians to take action and stand for equitable healthcare.

Three purple #WeAreCanadaToo wristbands on a white surface, promoting affordable advocacy for healthcare access.
Three #WeAreCanadaToo wristbands in purple, resting on a bright surface. Priced at $3.00 each, these bands are designed to make joining the movement affordable and impactful for all.

The Heather Cutler Foundation is excited to share details about the impending launch of the #WeAreCanadaToo Collection, a grassroots commerce venture designed to grow our impact and support our inaugural in-person event this March in downtown St. John’s. Over three impactful days, we will unit to advocate for equal access to better outcomes for all Canadians with pancreatic cancer, regardless of their postal code.

Since our humble beginnings in October 2024, The Heather Cutler Foundation has been driven by a mission to create a more equitable future for Canadians living with pancreatic cancer. Along the way, we’ve poured our energy into not just advocacy but connection—building bridges and sharing resources that empower people to navigate their own journeys.

One of the ways we’ve done this is through our Intro to Advocacy series, where we’ve laid the groundwork for what it takes to turn a families mission into a collective movement. That series and our articles represent hours of research, reflection, and conversations with patients, researchers, and medical professionals. Personal outreach, and surprisingly quick returned-calls that made us aware of the support that exists among Canadians for the non-profit sector.

The series will one day serve to guide, inspire, and remind us all that advocacy starts with small but intentional steps. And there’s more to come—we’re only just getting started.

#WeAreCanadaToo Keychain

Carry the message of advocacy wherever you go with the #WeAreCanadaToo Keychain. This sleek and durable keychain features the iconic #WeAreCanadaToo hashtag, symbolizing the fight for equitable access to clinical trials, precision medicine, and life-saving treatments for all Canadians living with pancreatic cancer.

Perfect for keys, bags, or as a thoughtful gift, the #WeAreCanadaToo campaign reminds our government that every Canadian deserves the same hope and opportunity for survival, no matter where they live.

$10

This collection will include custom bumper stickers—featuring variations for every province excluded from the privilege of hosting precision-medicine-focused clinical trials—and Team Heather-inspired purple accessories, such as buttons, bracelets, and more. Each piece is designed to help amplify our message while offering affordable ways to show support for Canadians living with pancreatic cancer.


From Digital Advocacy to Grassroots Action

Submitting our petition, e-5186, to the House of Commons was a valuable experience. It cost us nothing but time, dedication, and the challenge of distilling patient stories, expert insights, and research into a limited word count for OurCommons.ca. But as we transition beyond digital advocacy into real-world campaigns, we’re learning that sustainable impact requires more than words.

From budgeting to risk management, funding avenues like grants and donations, and staying honest with our community about what it takes to grow—we’re embracing the challenge of this new chapter.

With that, we’re proud to announce tentative dates for the #WeAreCanadaToo street awareness campaign taking place in our home province of Newfoundland and Labrador.

This special event represents The Heather Cutler Foundations first in-person event ever. We’re taking to downtown St. John’s at the heart of the city to promote petition e-5186, which advocates for national guidelines on pancreatic cancer care in Canada, including biomarker and genetic testing at diagnosis. This initiative also addresses the lack of access to clinical trials for Newfoundlander’s and Labradorians battling pancreatic cancer.

We’ve submitted a special events permit application to the city of St. John’s for three tentative dates so that we can connect with the community face to face. As more details of the event are solidified we’ll share more details and ways to get involved soon.

What’s Next for 2025

The #WeAreCanadaToo Collection is just the beginning. In 2025, we’re focused on building capacity for impact. This includes professional development—like training in volunteer management, board governance, and grant-seeking—while also expanding our board of directors and establishing an advisory board of expert advisors to guide our work.

For now, we’re proud of our grassroots beginnings and the early community support we’ve received. This collection is a reflection of the love and dedication of Canadians living with pancreatic cancer, their families, and allies who have helped us grow.

Why Your Support Matters

Each purchase from the #WeAreCanadaToo Collection—whether it’s a made-to-order piece or one of our small-batch items—supports our mission to move beyond digital advocacy into tangible action. While e-5186 was our first federal petition, it won’t be our last. Your show of support fuels campaigns for systemic change, ensuring more Canadians can access clinical trials tailored to their specific biology—because research proves it leads to better outcomes.

Join us as we take this next step together. Stay tuned for the launch of the #WeAreCanadaToo Collection, and let’s keep working toward a Canada that prioritizes equity in healthcare—because we are Canada too.

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Team Heather is Canada’s newest advocacy publication for people living with Pancreatic Cancer offering up-to-date guidelines, access to supports and more.